This was a project that I worked on for my father’s rental property company. Using his initials, I created a tagline "Just ASK". Taking advantage of this clever wordplay for an advertisement on the business cards.  

 

For the logo mark, I used a symbol of a house to directly connect the customer to the nature of the company. By geometrically constructing the typeface, the rigid structure of a home is consistent throughout the mark. The color palette was chosen to convey a professional, proactive, and welcoming feeling.